Strategic Spend:
Avoiding Random Acts of Marketing
Do you wonder whether you are marketing your business cost efficiently? Making the most of your marketing spend? Do you know how to measure marketing effectiveness?
Confidence in your approach to marketing your business starts with knowing the best ways to reach your target audience and how to measure success. It also involves an “experiment and optimize” mindset.
In our 1 hour presentation + 1 hour workshop time, we’ll think about the best path forward to drive a steady pipeline of clients for your business with a rich discussion that includes the following:
–What makes my agency special, and how do I get others to talk about it?
–Am I creating enough V-Factor (Viral Factor) to get the most out of my marketing investments?
–How should I use social media?
–What digital marketing channels should I be leveraging?
(Great agent recruiting also follows the same roadmap, and we'll touch on this as well)
Effective marketing takes time and money, and you want to make sure you’re spending both wisely. Be on the lookout for a few pre-conference assignments to complete, so you can get the most out of our time together. I look forward to working with you!